A Complement to video
From narrative film production to commercials for your product, we offer industry-grade visual art to complement your story. In a world where visual effects are part of the filmmaking process, we believe in pushing the boundaries of computing and practical effects to present your product in an innovative light.
Our work in motion
See some of our best work in digital modeling and compositing.
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"STORMIO" - Making the mug
THe conceptOriginally a series of pencil sketches, "Stormio" began as a project to make a simple coffee-making routine into "cinematic eye candy." The short was conceptualized and produced by Jacob Vu.
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The reference studyThe project exercised controlled lighting and the study of glass as a material. HDR photos and measurements were taken on the set to reconstruct the glass mug as a digital 3D model.
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The proofThe references and measurements we then calculated and adjusted to simulate the proper shape and refraction from the glass. Above is the official proof render- it is entirely computer-generated, courtesy of Jacob Vu and Isaac Mullins.
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The ProductOnce the model was approved as a photorealistic digital copy of the mug, the model was ready to be fractured and animated to put itself together. The animation was not by hand- it was simulated in slow-motion.
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"Imagine" Ad - The All-In approach
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Embracing the abstractFollowing the demonstrations of "Stormio," the next challenge was to bring photorealistic compositing and abstract modeling to a more advanced narrative. The "enchanted forest" concept was then realized to be the perfect setting to put our skills to the test: can we place something in nature, and make it fit in?
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Every skill challengedThe "Imagine" Project was not meant to just show off visuals- it was a project scope designed to challenge all areas of narrative video production. The story itself was written with influence from simply taking a hike: "what is the hiker looking for?" From a production perspective, the cinematography was done entirely on special, vintage 1940s anamorphic lenses and captured on the Sony Alpha 7 III to provide a unique and mysterious "look" to the forest.
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A blank CanvasThe planning for the digital effects workflow was largely dedicated to researching how crystals and particles worked in both real-life references and artistic stills of the "enchanted forest" category. Digital artists Jacob Vu and Isaac Mullins studied many various crystal growths and structures, paying close attention to the geometric, specular, and refractive properties of every reference image. Once the footage was captured and production wrapped, every shot was treated as a blank canvas. The plan for adding digital effects was to build the world and nothing more. Vu and Mullins picked out which shots they saw potential in and used the shots to practice techniques such as particle systems and advanced compositing.
The final product is now a testament to Vuboy Productions' mission: to accept the fast-evolving world of video production and continue to push the limits of what is achievable. |